Discipline | User Experience Design
The Hub was founded by celebrity chef Jamie Oliver and fitness trainer Gunnar Peterson. Together they founded an establishment that serves a variety of fresh, organic food products that are also sold in the restaurant. They desired branding to communicate premium quality with a contemporary style that permeates The Hub's experience.
Branding The Hub in a way that appropriately commands a relatively high price for the quality of products while simultaneously feeling approachable by upper-middle income consumers. The Hub is fun, but uses brand language that takes the healthy lifestyle seriously.
A brand new identity communicates the the fun, fresh, and fitness oriented experience the Hub offers. The set of custom drawn icons are applied to the signage for each station in the restaurant and to components of the business system.
The total user experience was considered to create a strong brand that resonates with the users.
Advertisements: These are critical to attract consumers looking for a unique user experience that The Hub offers.
Signage and Workers: Upon entering the restaurant, one sees the large decal of the identity. A worker is also available to hand a payment card to the consumers soon as they enter The Hub.
The Apple Watch: The Activity app for the watch is directly connected to The Hub application through a reward redemption program. Per 100 calories burned, the user earns one point towards their total count.
A Magazine: A quarterly magazine is emailed and mailed to subscribers at the time of release. Articles in the magazine vary heavily from issue to issue. The message remains consistent which is that The Hub is all about providing consumers healthy food choices and encouraging a fitness lifestyle.
The Hub application has three primary functions. One is to order products, another is to order a meal, and lastly, to check one's reward information. This is Erin's path, and she uses her rewards to redeem a 10% discount off her next meal. After the points are redeemed, they are deducted from her total points available.
The following projects demonstrate my ability to solve problems for a wide array of applications