Discipline | Packaging & Branding
P&G has watched competitors such as Clorox and newcomers such as method assert themselves in the growing “green” household cleaning products market. P&G has realized a need for new, authentic line of environmentally friendly products that will satisfy the environmental critics, while resonating with the general public.
To develop a brand that puts a high value on safe, natural, and effective cleaning. The visual identity is friendly and organic to to attract eco–conscious consumers. A packaging system was developed to demonstrate branding across a variety of formats. A website informs consumers about the integrity of the brand and is a medium to sell iris products.
The color palette chosen reflects the feminine qualities of the target audience combined with subdued, colors reminiscent of iris flowers with a touch of earthy green. The dark and light value purples are found in particular species of the iris flower and the green relates to healthy grass and leaves.
A line of iris cleaning products was developed with sustainability in mind by utilizing clear plastic containers that are 100% recyclable. A diecut design for the "logo band" was developed as a means to grab the consumer's attention via shelf presence in retail stores.
The top advertisement regarding the laundry detergent is the most important piece of visual hierarchy on the homepage. Secondly, the slogan containing the value proposition of the brand and invite to learn more about their foundation is what the primary user would like to see.
The following projects demonstrate my ability to solve problems for a wide array of applications